A Google Business Profile is the single most important free marketing tool available to any local business. It is what makes you appear in Google Maps and local search results, and it takes less than 30 minutes to set up correctly.

When someone searches “restaurants near me” or “accountant near me” or “wedding photographer,” the results that appear first are Google Business Profiles. Businesses without them do not appear. It is that simple.

What a Google Business Profile Does

It puts your business on Google Maps. It shows your opening hours, phone number, website and address to anyone searching for what you do in your area. It allows customers to leave reviews, which are one of the primary factors in whether a new customer chooses you over a competitor.

How to Set One Up

Go to business.google.com and claim your business. Complete every field: name, address, phone number, website, category, services, hours and photos. The more complete your profile, the higher it ranks. Then verify the listing via the method Google provides.

What Most Businesses Get Wrong

Most businesses that have a profile have an incomplete one. Missing hours. No photos. Wrong category. Complete every field, add at least ten photos of your business, your team and your work, and respond to every review.

If your business does not have a Google Business Profile, setting one up today is the highest-return marketing action you can take. WhatsApp us if you need help setting it up correctly.

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